PM Bharatiya Janaushadhi Pariyojana (PMBJP) runs 15,000+ Jan Aushadhi Kendras selling quality generic medicines at 50–90% below branded prices — a ₹500 branded diabetes medicine may cost ₹50–100 generic. For families with chronic illnesses, switching can save thousands of rupees a month. Entrepreneurs can also apply to open a Kendra.
Key facts
| What | Generic medicine stores (Jan Aushadhi Kendras) |
| Savings | 50–90% cheaper than branded equivalents |
| Range | 2,000+ medicines and 300+ surgical items |
| Quality | WHO-GMP certified manufacturers; batch testing |
| Find a store | Janaushadhi Sugam app / janaushadhi.gov.in |
| For entrepreneurs | Up to ₹5 lakh incentive to open a Kendra (extra for special categories/areas) |
How to save money as a patient
- Find your nearest Kendra with the Janaushadhi Sugam app or the portal store locator
- Carry your prescription — ask the pharmacist for the generic equivalent (same salt/composition)
- Compare: the app shows generic availability and price against the branded medicine
- For chronic medication (BP, diabetes, thyroid), set up a monthly purchase — this is where savings compound
Are generic medicines safe?
Jan Aushadhi medicines contain the same active ingredients in the same strength as branded versions, sourced from WHO-GMP certified plants with batch testing through NABL-accredited labs. The price gap is marketing and brand margin, not quality.
Use the store locator or the Janaushadhi Sugam mobile app.
Opening a Jan Aushadhi Kendra (for entrepreneurs)
- Eligibility: individuals with a D.Pharm/B.Pharm qualification (or employing one), plus institutions/NGOs/hospitals
- Space: minimum ~120 sq ft self-owned or leased
- Incentive: up to ₹5 lakh (20% of monthly purchases as incentive, capped monthly) plus one-time support of ₹2 lakh for special categories (women, SC/ST, ex-servicemen, PwD) and aspirational/NE districts
- Apply online at janaushadhi.gov.in with the application fee (waived for special categories)
Frequently asked questions
Will doctors accept generic substitution?
Government policy encourages prescribing by salt name. For existing prescriptions, the Kendra pharmacist maps the branded name to its generic equivalent.
What margins does a Kendra owner make?
Typical trade margin is around 20% plus the government incentive on purchases — viability depends on footfall and chronic-medicine customers.
Related schemes
Disclaimer: PMYojanaUpdates.com is an independent information portal, not affiliated with any government department. Always verify details on the official site janaushadhi.gov.in before applying.